Strong Hold
Brand Development | Ongoing Brand Support
Strong Hold manufactures nearly indestructible, American-made industrial workspace solutions. And they were ready for their brand to match their uncommonly dependable products—while branching out to a domestic audience.
And the truth is, Strong Hold can uniquely fill a serious need for do-it-yourselfers with an appetite for the best equipment.
So, we created an authentic-to-the-rivets brand experience that reflects their undying obsession with quality and disdain for the sub-par. And then paired it with messaging that positioned Strong Hold as the unrivaled, must-have, at-home storage upgrade.
Obsessively Overbuilt
To support Strong Hold’s ludicrously strong nature, we paired an unapologetically authentic brand voice with sturdy, in-your-face typography to personify strength for the world’s strongest products. Bold typography and language pair with proprietary 3D renders showing Strong Hold’s wide range of industrial strength products in a straightforward approach.
To support the values of authenticity and attention to detail, renders are tightly cropping showing every nook and cranny of each impressive product. Strong Hold’s pension for best-in-class customizability is highlighted with custom colors accents on type and color fields allowing for flexibility and dynamic framing opportunities across the brand.
Don’t Just Hold…
To support Strong Hold’s new brand, we developed a series of campaigns utilizing digital placements, paid social posts, and a host of sell sheets which go into detail on specific Strong Hold products. Videos were developed as a longer form approach to socialize the brand voice and highlight products and events.
Strong Hold’s website was updated to reflect new brand elements while print materials, stickers, and swag were designed to be shared at industry events and during sales discussions to demonstrate Strong Hold’s commitment to over-the-top strength.
