The Gardiner logo is representative of Gardiner’s holistic approach to building solutions. Inspired by a top down view of a building blueprint, the monogram “G” accompanies a wordmark allowing the utmost flexibility and accompanying simplicity that makes for a mark that is meaningful, legible, and easy to use. To support the mark, we built a friendly and straightforward brand experience to make it perfectly clear that no matter what your building needs, Gardiner is your ideal partner.

Built around the strong and structurally significant square shape, Gardiner’s visual language seeks sharp edges and square forms maintaining congruency and flexability between pieces. High saturation blue and a restrained color pallet mark a clear separation from their previous brand while an emphasis on white space and a clean grid structure continues to support Gardiner’s simple, do-everything approach. Black and white photography harmonizes with the brand’s simplistic color pallet and focuses clearly on content categories that show not only buildings and their integral components, but also people enjoying the spaces afforded to them by Gardiner’s expertise.